It all started one day at a conference session on public speaking when the speaker said, "Your most important job is to make sure that your boss stays in power." I strongly disagreed and quickly sketched out the fundamentals of The TIRE Principle on a cocktail napkin.
Trust
Integrity
Respect
Ethics
Do the right things.
For the right reasons.
In the right ways.
At the right times.
No matter what.
It's what our people need.
It's what everyone needs.
It's what we do.
It's who we are.
At work.
At home.
Everywhere.
Always.
Learn it.
Live it.
Be it.
